Let’s Get Your Marketing Engine Going.
Let’s Face It: Business is Personal
For small businesses and start ups, every dollar counts. Every campaign has meaning. You can’t afford to have someone come in and waste your time.
When you work with me, you work with someone who understands that — and knows how to maximize the resources you have. This approach means that marketing will truly work for you.
Every business is different, so every business requires a unique approach. Align marketing expertise with exactly what you need — focusing on what delivers results.
Marketing Services by Lora Osborn
Messaging & Positioning
From building a corporate message house to aligning messaging with product positioning, I am an expert in consistent and authentic storytelling.
Go-to-Market Strategy
From nailing your target segment to identifying ideal customer profile (ICP) and buyer personas, I know what it takes to bring a GTM strategy to life.
Content
I partner with you to build a strategy AND generate the content, helping to win in SEO while giving you the content you need to drive demand across channels.
Demand Gen
Campaigns that drive MQLs and pipeline are my jam. I also audit and refine lead management processes to move leads through the funnel more efficiently.
Media Relations
Earned media builds authenticity, and with decades of experience, I know how to get in front of the media (including podcasts) that will make an impact.
Product Marketing
From aligning marketing with the product roadmap to refining the product release process, I make your product shine for prospects and customers.
Fractional CMO
If you require a more extensive ongoing commitment, I am available to serve as your fractional CMO. In this capacity, I can:
- Develop and implement marketing strategy aligned with business goals
- Serve as internal marketing leader to partner with executive leadership and build cross-department relationships
- Build and manage marketing budget and resources
- Manage third-party partners and internal staff
- Execute ongoing campaigns to drive pipeline, reporting out results and pivoting as needed
